Glossary of Terms

A set of measurements that actually support your goals—and don’t accidentally reward the wrong behavior or create suboptimization between functions. When metrics are aligned, everyone is pulling in the same direction, performance is easier to manage and progress happens faster and more efficiently.

A point in your process, system, or team that slows down or limits your ability to grow. Bottlenecks can be found in every part of a business; fulfillment, communication, decision-making, or even outdated tools, beliefs, and assumptions.

The WeRX 360 Method™ reframing of "customer service." Customer Success is more than just customer service—Customer Success is about making sure your customers get real, lasting value from what you sell. When done well, it leads to loyalty, referrals, and steady revenue growth.

Deal structure is how you package, price, and deliver your offers—including discounts, payment terms, bundling, and incentives. When structured intentionally, it protects margins, speeds up sales, and helps attract the right customers.

A structured way of improving how decisions are made inside your business. The WeRX 360™ approach to Decision Design helps reduce hesitation, clarify roles, and avoid getting stuck in endless loops of “it depends.”

The deeper issue behind a recurring problem. In the WeRX 360 Method™, we focus on identifying root causes so you’re not just fixing symptoms, but actually solving what’s slowing your business down.

The systems, tools, and support that help your salespeople sell more effectively. That includes things like training, sales scripts, CRM tools, and having clear marketing messages support materials that back up the sales process.

A framework within the WeRX 360 Method™ that helps a business measure how prepared it is to make smart decisions, act on opportunities, and respond to change. Strategic Readiness includes clarity of direction, decision-making confidence, and internal alignment.

A framework used in the WeRX 360 Method™ to map how a business creates, delivers, and captures value over time. It helps business owners see how strategy, operations, marketing, and customer success connect—and where things might be out of sync.