Aligned Metrics are measurements that drive the behavior and results you actually want in your business. They connect strategy to action—ensuring that every team, process, and decision is moving in the same direction.

Many businesses measure what’s easy, not what matters. They focus on surface metrics (revenue, likes, units shipped) without asking whether those metrics are helping them reach long-term goals. Worse, those types of metrics often create misalignment between teams—where marketing is rewarded for leads no one converts, customer service is rewarded for taking lots of calls but customers feel rushed and unappreciated, or operations is praised for cutting costs that hurt product quality.

In the WeRX 360 Method™, we use Aligned Metrics to shift the focus from isolated performance to integrated outcomes. That means defining success not just in terms of what looks good in a report, but what moves the business forward in a healthy, sustainable way.

Here’s what that looks like in practice:

Example 1: A sales team is hitting its revenue targets—but only by offering deep discounts that destroy margin. Finance is furious. The solution? Introduce a blended metric: sales revenue and average margin. Now the team is rewarded for deals that actually benefit the business.

Example 2: A support team is rewarded for closing tickets fast—but customer satisfaction is tanking. The fix: shift from “tickets closed per day” to “customer resolution rating,” which gives the team space to solve problems well, not just quickly.

Aligned Metrics don’t just track performance—they shape it. That’s why it’s so important to choose metrics that reflect your strategy, not just your function. When marketing, sales, operations, and leadership are all measured by complementary outcomes, you get real alignment, better communication, and faster progress with fewer turf wars.

It’s not about tracking everything. It’s about tracking the right things—and making sure your metrics don’t unintentionally reward behaviors that hurt the business.