The Value Wave™ is a strategic framework inside the WeRX 360 Method™ that helps you see how value flows through your business—from intention to impact.
Every business creates value, delivers value, and captures value. But most business owners experience these as disconnected activities: product development over here, marketing over there, customer retention somewhere in the background. The Value Wave™ brings all of it together in one coherent flow.
It’s called a “wave” because value moves through your business in phases. When the wave is strong and smooth, growth feels easier. When it’s choppy or broken, you experience hiccups, inefficiency, and missed opportunities. The Value Wave™ helps you find those weaknesses—and fix them in the right order.
At its core, the Value Wave™ answers three questions:
- How are we creating value that customers actually want?
- How are we delivering that value efficiently and consistently?
- How are we capturing value in ways that support long-term innovation, health, and growth?
Example 1: A consulting firm had strong services and a great team (value creation), but inconsistent delivery and poor follow-up (value delivery). Their referral pipeline dried up—not because the work wasn’t good, but because the experience didn’t feel smooth or complete. Fixing delivery systems revived growth.
Example 2: A product company was investing in ads and outreach (value capture), but kept launching products no one asked for. They were trying to capture value before creating it. The Value Wave™ helped them re-sequence their efforts around real customer needs.
The Value Wave™ isn’t just a diagnostic tool—it’s a lens for decision-making. It helps you spot the real issue behind what feels like “stuck” growth. It also reveals when your team is overperforming in one area to compensate for weakness in another—a common but unsustainable pattern.
When you align your efforts across the full Value Wave™, you stop spinning your wheels and start building real momentum. That’s the kind of alignment that drives lasting results.