Most business problems don’t show up as the actual problem—they show up as symptoms.

Sales are soft. A key project is behind schedule. A good employee quits. A supplier dropped the ball. Your gut says something’s wrong, but the obvious answer isn’t cutting it. That’s because what you're seeing is the outcome of a deeper issue—the root cause.

A root cause is the underlying reason a problem keeps happening. It’s the thing that, if you don’t fix it, will show up again somewhere else in a slightly different form. Maybe your sales are down, but the real issue is that your offer doesn’t resonate with the right customers. Or your team keeps missing deadlines, but the real issue is unclear priorities and decision-making.

Root causes aren’t always dramatic. Sometimes they’re simple but overlooked—like not having a clear process, not documenting key information, or not giving someone the authority they need to do their job. And while they’re not always easy to spot, they’re always worth digging for.

In the WeRX 360 Method™, we emphasize root cause thinking because it saves time, money, and energy. You don’t need to solve the same problem over and over. You need to solve the thing behind the thing.

That means slowing down enough to ask better questions:

• Why is this really happening?
• Where else is this showing up?
• What’s the pattern?
• What’s missing—not just what’s broken?

We help businesses build a habit of going upstream, so they can solve problems once—and solve them right. When you get good at identifying root causes, you move from reactive to proactive. You start building a business that runs better, not just faster.